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Shouldn’t every employee be an evangelist?

So this blog just hasn’t developed feet on its own yet, and that is because I am just overwhelmingly busy these days with work and family (I know that’s not what you are looking for). At my old company, we used to ask ourselves where people found time to blog – and I still ask that question.

Anyhow, in response to Matt McGee’s Search Engine Land article on Hiring an Evanglist I propose that companies take a different approach and that is to instill company loyalty such that every employee becomes an evangelist. I know it won’t work simply in every industry, but we are in an information age where people talk, email, blog, use Social media and the like and if they are passionate about what they do or who they work for, that can create more buzz for the company. Of course, you may have to hold a few informal sessions on training people how to think like a corporate evangelist, and you will only get participation if you have their loyalty (which comes from creating a great work environment).

Few people enjoy what they do for work, and I think that is where the real problem lies. If every company did their best to make their employees truly feel part of a team, or that they held a valuable and desired position, I think the results would be amazing. I happen to work for such a company; I work with amazing people (smart, hard working, and genuinely nice people) and a great management team. I recall one time as I was leaving for the day, one of the VP’s thanked me – my response was (he just thanked me for doing my job). That may seem simple, but it says a lot about a person, management, and a corporate culture – and you would be surprised at how many people feel that they are unappreciated.

Employers & Managers, try doing something nice for your employees, try just being nice, smiling, or thanking them (for starters). You may get interesting responses, as many will think something is wrong with you at first because they aren’t used to seeing that kind of gesture. It will cost you far less than hiring someone to put on a good face for your company and will energize a team of ready, willing, and able evangelists.

One of the best investments a company can make is in its people and creating a great work environment – given that we spend most of our time working.

Feel free to send this to your boss as either motivation or appreciation 🙂

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