It’s that time of the year and I just updated the copyright date on this blog – which is one of many that I manage. It made me wonder what others did in terms of managing the copyright date on their website.
Are you someone who updates your website copyright date every year or do you not include the date on the copyright info? If you include the date, do you show the range (i.e. 1999-2014) or just the most recent year? (Please let me know if the comments below). My preference is to show a history in the date because I believe that showing longevity online can increase the trust factor with your prospects.
Why Does it Matter?
Just because Google returns a website in it’s search results, does not guarantee a sale. There are many factors that people use to determine whether or not to trust a website and for some odd reason, I an one of those people who looks at the copyright dates on a website. Right or wrong, I use it as an indicator of how up to date the website is and I know I am not alone.
Let’s say I end up on a website where I want to make a purchase and see a copyright date that is 5 years old (this just happened last week). I start to wonder if the ecommerce security is up to date as well – or if the company is still in business – and it may impact my buying decision. In this case, someone lost a sale to someone who had a horrible sales process and even charged more money. The main reason was that they lost my trust by not caring about their website.
If you were looking for a “best practice” to add to your website “to do” list, now you have it.
Have a great day!
The right domain can certainly play a role in a websites success, so if you are launching a new website, brand, or project, you will want to give strong consideration to your domain name.
If you can get “type in” traffic (from domains like computers.com or cars.com) that’s definitely a win; finding those domains is pretty tough however (or very costly). Having a nice, short, branded URL can also be great for branding. Names such as Yelp, Google, Bing have become household names because companies have taken short, easy to remember names, and put huge marketing budgets behind them, creating some well known brands. Lastly, if you can find descriptive domain names such as phoenixazlawfirm.com or mesaarizonahousesforsale.com, you can also attract some very specific visitors, both through type in traffic and by the credit you get for having your target phrases in your domain name. And of course, we want all of those domains to end in DOT COM or else you will help build someone else’s brand and web traffic.
Finding good domains is tough if you don’t know how to negotiate, so here are some tips:
1. What you never want to do is find a domain owner and tell them all the reasons you really want to buy their domain. It may seem obvious, but if you are desperate to buy, they will hold out for more money.
2. Look on websites such as flippa.com where you can find sellers looking to sell lots of domains and many of them are reasonably priced. Ebay has a domain category, but I would be cautious as there are still lots of shady folks on eBbay (sorry eBay). I also keep a list of domains for sale on this site.
3. GoDaddy has a domain auctions section where you can bid on domain names for sale, so that is also a great place to look.
4. Don’t assume that you have to pay the asking price. The key is to not be desperate for any domain. I have negotiated thousands of dollars off of a domain name because many times a seller is unrealistic in their pricing. If you think a domain is overpriced, you can always ask what valuation method they used to determine the price.
5. Always insist on using an escrow services such as Escrow.com. I have used them for domain sales as low as $50. It just makes the transaction more secure.
6. Hire a professional. You may not know this, but there are professional domain brokers – both companies and individuals – and it’s a strong niche industry. The fees vary and often include an up front fee and / or a commission. I have personally been buying, selling, and negotiating domains for over a decade and would be happy to help you if you have a need. You can use the contact info to reach me. I will tell you up front that my fee will vary based on the transaction, so I cannot give you a simple answer without knowing more information.
7. Do a Google Search for “domains for sale” and you will find lots of listings. Always be cautious because there is always a risk in buying a domain name, especially if you do not use an Escrow service. The biggest risk (which should be obvious) is sending someone money and getting nothing in return.
8. Use an agreement. Just like selling anything else, I always recommend a domain sale agreement.
9. Play nice. Remember on the other end of the transaction is someone you don’t know who has something you want. They are in control, so stay on their good side. In one transaction, I built a relationship (via email) over a few years with a domain seller. In the course of that time, the price dropped from $4,000 to $600 and even then, I bought it on a payment plan paying $25 per month because I was not ready to build it out (and i still haven’t)
I hope this helps you find the domain of your dreams!
Do you ever wonder why people don’t follow you back on Twitter? As I was perusing my Twitter accounts a few days ago, I saw some Twitter followers that I know personally, but do not follow back. And before you judge me, know that I am not one of those people who think they are too important to follow back (they do exist.)
Social media is about engagement, so if I know you, but see that you have a profile with no picture, no bio, and you’ve never Tweeted, I am going to assume you aren’t really there to engage, so I won’t follow you back. And a big part of this is because there are limitations on the number of people you can follow, so each connection should be with someone who is engaged in Twitter.
If I don’t know you, but I like what you’re about (based on your bio and/or tweets) I will very likely follow you. If I see that you like to rant and use profanity, there is a good likelihood that I will soon unfollow you. As I engage in social media, I like to connect with those who share my core values which doesn’t include publicly using profanity… unless it’s warranted.
What about you? Do you have rules for following or unfollowing people on Twitter? Let me know in the comments below.
We all know that Google has developed – and continues to develop – some amazing technology. From the little I know, Google Glass is another epic developments. I an not just kissing up to Google, so they send me a free sample, but I really look forward to getting my hands on a pair. Not so much that I will pay $1,500 for them however, and that – along with a winning essay on how you will use them – is currently what is required to be selected to get access.
If you happen to get selected and want to come back a guest post about it, I welcome that. For now, I will leave you with Sergey Brin’s New York Times article explaining Google Glass.
Have you ever heard phrases like “Facebook broke up another marriage.” I have, and although Facebook has its issues, it doesn’t have the power many give it. The bottom line is that we make choices, and not always good choices. That marriage that was on the rocks, was destined to find its interruption, and Facebook happened to be the convenient tool of choice. It could have just as easily been a phone call or an alleged business trip. So what’s my point?
When posting on social media channels – whether personal or professional – we need to use wisdom and discretion. None of us are perfect, and we’ve all seen “those dialogues” on Facebook. They can be awkward, uncomfortable and make us cringe. One of my personal rules is that I don’t judge people or say things like “man, I can’t believe they did that” because those kinds of things can come back to bite you. And yes, it happened to me recently. I made a foolish decision to share a post which was off color. It wasn’t pornographic, it did not have swearing in it, but it was intended to poke at political and media leaders (who are very often the subject of poor humor.) We all make mistakes, but sadly for me, I offended a family member and that’s just something I never want to do.
Here are three great questions to ask yourself before posting to any social media profile:
1. Why am I posting this? We often post things that are humorous, but we need to ask why we care enough to share what we are sharing.
2. Who will see the post? If you are connected with your coworkers, colleagues, or clients, be careful not to reveal any information that might come back to haunt you. And if you are thinking about this too often, you might want to decide if they need to be Facebook friends (see my prior post on good reasons to unfriend people.)
3. Who (if anyone) will be offended? If the answer is “anyone at all” the response should be to not share it – end of story.
I hope this helps someone not experience the frustration – and damage control – of making a mistake as I did. And if you have an issue, don’t blame Facebook Take ownership of your actions, clear the air, and move on with life. Life is too short and too precious.